01 — Slide Deck
Presentation Slides
The full slide deck from Adam Hamadache's Global Revenue Forum session.
Open Slides
A Formula Resource
The AI Generation Gap:
Resources for Hotel Leaders
Enter your details below to access the slide deck and Hotel AI Visibility Cheat Sheet from Adam Hamadache's Global Revenue Forum Amsterdam 2026 session.
The Resources
Two assets from the session, free to download.
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02 — Practical Guide
Hotel AI Visibility Cheat Sheet
A practical breakdown of the frameworks covered in the session, including CARBS, PROTEIN and FATS.
Open Cheat Sheet
From the session
Five takeaways worth keeping.
- 01
Search behaviour is changing faster than most hotels realise.
- 02
Guest discovery is fragmenting by generation.
- 03
Your website is no longer your only important digital asset — your AI Shadow now matters.
- 04
Growth needs balance: CARBS for visibility, PROTEIN for conversion, FATS for retention.
- 05
The hotels that win will be the ones machines can confidently recommend.
Hosted by
Adam Hamadache FIH
Adam Hamadache is the Founder of Formula, a specialist hotel growth agency working with independent and luxury hotels on commercial performance, direct revenue and AI-driven discovery. He has spent 17+ years working with hotels — first as a Hotel Director, then advising operators on the commercial decisions that move the numbers.
He is the host of The Hotel Growth Podcast and a recognised voice on how AI is changing the way guests discover, compare and choose hotels.
An international speaker on driving growth for hotels, Adam regularly takes the stage at industry events across the UK, Europe and North America.
Selected speaking engagements
- Global Revenue Forum
- HITEC
- Independent Hotel Show
- Xenia
- Institute of Hospitality
A private session with Adam
Want to know how visible your hotel really is?
Book a Visibility Review with Adam and get a practical view of how your brand appears across traditional search, AI search, reviews, OTAs and the wider digital landscape.
Book a Visibility Review30 minutes · No pitch · Tailored to your property